About the Cashmere Collection
Founded in 2004, the international award-winning Cashmere Collection is a strong supporter of Canada’s fashion design community and the breast cancer cause. Now celebrating its 16th successful year, the collection has featured designs by more than 195 designers, all crafted in luxuriously soft sheets of Cashmere Bathroom Tissue, Canada’s best-selling brand. Many of the greatest names in Canadian fashion have contributed to the Cashmere Collection, including Marie Saint Pierre, Denis Gagnon, David Dixon, Stephan Caras, Lucian Matis and UNTTLD, to name just a few.
The highly-anticipated kick-off to October Breast Cancer Awareness Month, the Cashmere Collection heralds the annual return of Cashmere’s awareness and fundraising activities for the cause. This includes a twenty-five-cent donation from the purchase of each specially-marked package of Cashmere sold throughout the month of October.
About Vote Couture for the Cure
Cashmere will also host Vote Couture for the Cure featuring designs from the Cashmere Collection: Legends of Fashion on Facebook throughout October. Canadians are invited to vote for their favourite BT Couture creation, and Cashmere will donate $1 to the cause for every vote, in the name of the winning designer.
About Breast Cancer & The Canadian Cancer Society
1 in 8 Canadian women is expected to be diagnosed with breast cancer in her lifetime. More than 80% of breast cancers occur in women who are 50 and over.
The Canadian Cancer Society (CCS) is proud to be a champion and voice for Canadians who care about cancer. The charity supports people with all types of cancers in communities across the country.
CCS is the largest national charitable funder of breast cancer research in Canada. CCS dedicated $11.5 million in 2018 to fund a wide range of Canadian research projects related to breast cancer. Research investments combined with early detection, improvements in screening and better treatment have resulted in a 48% decrease in the breast cancer death rate since it peaked in 1986.
More work needs to be done as breast cancer continues to be the most commonly diagnosed cancer and the second leading cause of cancer-related deaths among Canadian women. Money raised through this partnership will fund breast cancer research, education and awareness activities. For more information, please visit cancer.ca/breastcancer.
About Cashmere & Kruger Products LP
Cashmere Bathroom Tissue, Canada’s best-selling brand, reflects Kruger Products’ commitment to providing the finest quality, Canadian-made tissue products to consumers. Kruger Products is one of Canada’s leading tissue manufacturers and serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada and the U.S.
A longstanding and committed contributor to the breast cancer cause, Kruger Products L.P. has supported the Canadian Breast Cancer Foundation (CBCF), now known as the Canadian Cancer Society (CCS) since the collection’s debut in 2004, and is currently one of the top five national partners supporting the breast cancer cause at CCS.